This argument seems plausible at first, and holds some water. However, if we carefully compare what can be (and has been) accomplished via a true democratic process, and what can be accomplished thru this pseudo-democratic free choice system of
!!The points are not clearly separated and not completely illustrated by the example!!
While consumer choice about a particular product seems similar to a democratic vote on a particular issue, there are several fundamental differences.
- A consumer choice is made among currently existing options, and cannot directly create new ones.
- A consumer choice, just like a vote, is made by an individual, but ...
- Choices made by consumers collectively are different from those they can make individually
- The collective vote on a particular issue can change the system in ways that are new.
- The consumers are making individual choices in a disorganized way, while a decision in participatory democracy changes things in a directed way.
- A democratic system can impose constraints on the market so as to influence consumer choice. On the other hand consumer choice does nothing to influence the democratic process.
For example, consider a rather typical situation, where there are two major stores in a small town that sell milk products and both sell only the milk with Bovine Growth Hormone. The consumer's choices are limited to not buying milk at all or buying the BGH milk. There's very little a consumer or a group of consumers can do to create new choices in the supermarkets (point 1). However their options in a democratic system are:
- Require all stores to carry non-BGH milk (point 1 and 2)
- perhaps also require reasonable markup in prices for the new product to influence reluctant consumers' choice (point 4).
- Demand a break-up of two large stores into more smaller stores in order to enhance the chances that one of the stores will carry non-BGH milk as well as improve response to customer needs in general
- Push legislature to allocate funding for organic farming, which would make non-BGH milk more readily available (point 1 and 2).